There’s been a lot of news about the new Google page experience update over the past year. Whether you are aware of the new update or not, it is likely that it will have an effect on your business.
If your competitors are optimized for Page Experience, then you’re likely missing out on a large volume of potential customers. This guide is here to help you learn more about how to optimize your site for the Google Page Experience update.
1. Increase Your Loading Speed
Loading speeds have long been a priority in all of Google’s search engine prioritizing algorithms. Google is well aware that the majority of internet users will simply click off a site if it takes longer than three seconds to load, so reducing loading speeds is vital.
Google’s most recent update focuses on the loading speeds of the largest contentful paint, also known as the LCP. This means that the speed at which your site renders its most important content is vital. You should focus on speeding up your server to increase your loading speeds. You might also want to focus on other components such as images, videos and block-level elements.
2. Focus on Mobile Search
As www.makeitsimple.co.uk explains, optimizing your site for mobile is another vital step that will continue to be important for this and future Google algorithm updates. As over 50% of people who are using the internet are accessing it via mobile, optimizing your site for mobile visitors and mobile search is essential, both success in search engine results and user experience.
3. Increase Your Interactivity
Another focus in the new Google Page Experience update is your first input delay, otherwise known as the FID. This refers to the time that it takes for an interaction, such as pushing a button or clicking on an image, to have an effect. Google believes that websites should have an FID of 100 milliseconds or less. Increasing your interactivity is another essential step for success with the most recent Google algorithm update.
4. Reduce Layout Shift
Layout shift refers to the amount that a page’s content will move while during the loading stage. When the contents of a page move, while it is loading. This can decrease the user experience. In order to be successful in the new Google algorithm, you will need a cumulative layout shit (CLS) score of 0.1.
5. Reduce Your Bounce Rate
Another important metric for this and previous algorithm updates continue to be a website’s bounce rate. Your bounce rate refers to the rate at which users abandon your page. You should pay close attention to which of your web pages have the highest bounce rate. These pages are likely pushing away potential customers. You should be focused on these pages and address these issues quickly to ensure you are not losing out on potential customers and limiting your success with the most recent and future Google search engine algorithm updates.
